Thursday, June 3, 2010

OVERHYPED UNDERARMS

Blame this on the sun!

But switch on the T.V and you'll find a long long line of ads for deos. All of which will have in-your-face, cringe-inducing shots of pretty/hunky movie stars flashing their underams as they spray on the deodorant that'll apparently keep them smelling of roses 24 x 7.

There's the dishy John Abraham and his Garnier. There's the svelte Asin and the effervescent Genelia. And...you get the point?

I guess raising you arms above your head and flashing your underarms with abandonment is perfectly acceptable nowadays. I'm sure to be labelled old-fashioned if I crib too much about this.

But I grew up in a time when underarms were called armpits. Not without reason. They were meant to be hidden, like all pits. Or at least lowered. Of course we saw lots of men and women wearing sleeveless clothing, including almost all of my family members. But that did not mean they jumped about raising their arms all the time.

In fact, when my brother started going to school, he was so enamoured of his Kindergarten teacher, Miss Joshi, who always wore dainty sleeveless blouses (with saris, that is), that he cried and cried and finally persuaded my Maa to switch over to sleeveless blouses, just like "Aunty Joshi". And my Maa was converted for life.

So you see, I'm not ethically anti-underarms. In fact, I wear a fair amount of sleeveless stuff myself - although my fat upper-arms demoralise my endeavours quite often.

My objection is aesthtic. Male or female, sweaty or fragrant, toned or not, polished or not (beauty parlours often have a service called UNDERARM POLISHING that I'm rather curious about), depilated or not, I still believe underarms are best lowered if they are uncovered.

Of course, if they are covered, you can merrily go about raising them and doing your own thing - like shouting slogans and picketing. I'm a Bengali from the land of the Red Comrades and the Red-faced-because-she's-mostly-shouting Mamata Banerjee, so I've met millions of raised and angry and protesting underarms. But they are covered.

WHAT DO YOU THINK?