Thursday, June 3, 2010

OVERHYPED UNDERARMS

Blame this on the sun!

But switch on the T.V and you'll find a long long line of ads for deos. All of which will have in-your-face, cringe-inducing shots of pretty/hunky movie stars flashing their underams as they spray on the deodorant that'll apparently keep them smelling of roses 24 x 7.

There's the dishy John Abraham and his Garnier. There's the svelte Asin and the effervescent Genelia. And...you get the point?

I guess raising you arms above your head and flashing your underarms with abandonment is perfectly acceptable nowadays. I'm sure to be labelled old-fashioned if I crib too much about this.

But I grew up in a time when underarms were called armpits. Not without reason. They were meant to be hidden, like all pits. Or at least lowered. Of course we saw lots of men and women wearing sleeveless clothing, including almost all of my family members. But that did not mean they jumped about raising their arms all the time.

In fact, when my brother started going to school, he was so enamoured of his Kindergarten teacher, Miss Joshi, who always wore dainty sleeveless blouses (with saris, that is), that he cried and cried and finally persuaded my Maa to switch over to sleeveless blouses, just like "Aunty Joshi". And my Maa was converted for life.

So you see, I'm not ethically anti-underarms. In fact, I wear a fair amount of sleeveless stuff myself - although my fat upper-arms demoralise my endeavours quite often.

My objection is aesthtic. Male or female, sweaty or fragrant, toned or not, polished or not (beauty parlours often have a service called UNDERARM POLISHING that I'm rather curious about), depilated or not, I still believe underarms are best lowered if they are uncovered.

Of course, if they are covered, you can merrily go about raising them and doing your own thing - like shouting slogans and picketing. I'm a Bengali from the land of the Red Comrades and the Red-faced-because-she's-mostly-shouting Mamata Banerjee, so I've met millions of raised and angry and protesting underarms. But they are covered.

WHAT DO YOU THINK?

22 comments:

Swaram said...

LOL u hv a way of presenting things ;)
I dnt think I raise them much anyways :P But I hv seen ppl who turn more expressive and raise their arms more n more when they were sleeveless ... really ;)

Hobo ........ ........ ........ said...

few are good to watch And few eeeee..

Nona said...

:) But the darn thing do not remain uncovered for long if you wear sleeveless!

Sakshi said...

Lolz am with you. In fact I cringe every time they show those deo rollers rolling on some part or the other. Why would anyone want to look at John abraham's underarms when there are other parts to stare at????

Aleta said...

It is sweltering hot and humid right now, even at night. There are plenty of armpits showing, but not mine. Lol

Lazyani said...

Ha ha !! Well said:)
Actually, I am uncomfortable with all the 'in your face' advertising that one encounters these days.

Kavi said...

LOL !!!

I saw on offer going in a store recently. A detergent bar bundled with a deo stick !

Well, now i know the polishing that you are talking about !

:)

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Aparna said...

I am so amused! You sure pick up some hilarious stuff to blog on. I confess to wearing sleeveless on occasions but am scared of rolling on the deo. There is a rumour going on that is may cause breast cancer. And yes, armpits should be left hidden. Why would I want to raise my arms to protest when I can simply do the same by just raising my eyebrows?

Aparna said...
This comment has been removed by the author.
Rajesh said...

Beautiful post. I agree with you on underarms are best lowered if they are uncovered.

07_TeddyF_Silvey0 said...

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Pesto Sauce said...

Underarm stink is bad

Jyothi said...

I never thought I will read a post on armpits! he he
I felt the same way when I saw the deo ads. I have never wore sleeveless and I don't intend to either. I move my hands a lot while I talk. ;)

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Gayathri said...

Couldnt agree more!! I dont wear sleeveless..and somehow dont understand the hype over deos and underarm waxing which almost all my friends do..They as you said are best lowered..

Sucharita Sarkar said...

Right, thanks for the close (too close for comfort?) confidences!